Carao Project

Branding and Brand Strategy development for Carao Project, an experimental farm located in Camaronal Wildlife Refuge, Costa Rica.

“We are a group of people who are always creating and innovating in everything we do. We take simple day to day things on the farm and turn them into new exciting projects that improve our quality of life.”

Brand Manifesto

The five principles that moves us.

  • Being part of the experience, learning from the mistakes you make during the process, and trying again. Every time changing, improving, learning something new from it. Being in constant exploration with oneself, if you never try you will never know.

  • Collaboration is one of the basis of human society, we need to acknowledge it, by helping others in some way you are helping yourself. We embrace any type of collaboration not only with humans but with ants, bees, fungi and plants. We are in constant collaboration, and we love it, embrace it and try to collaborate more every day.

  • Society is living with borrowed resources from our future sons and grandsons, we are taking what is theirs. In Carao we believe in using only sustainable resources and improving the quality of our surroundings for generations to come. We want to have a vibrating ecosystem full of life.

  • When you are in Carao there is nowhere else you would rather want to be. You are present, immersed in the moment, gone into your surroundings, without worries. Sounds easy but you need practice and a good set and setting, this is what carao provides.

  • In Carao we believe in abundance, a belief system in which you acknowledge everything as a new opportunity, embrace change, see plenty where others view lack, get happy for other success as there are opportunities for everyone instead of being resented, and react proactively to challenges. The abundant mindset is full of possibilities and positivity, and this is what it brings and manifests.